Do you need to go to a ‘Content Workshop’?

by | Oct 16, 2015 | Uncategorized

After immersing myself in MM’s book ‘The Content Revolution’, and nodding to myself more than one of those parcel shelf dogs, I felt that I really needed to know if there were others out there that thought the same about content – and hell! Did they too want to...

Content is king.

by | Aug 4, 2015 | Uncategorized

I recently delved into Mark Masters’ world of content, and boy was I happy I did. As a writer, I’m biased when it comes to the subject of content writing. Of course I think it’s important, and of course I believe content is of the utmost importance when standing out...

Is it better to be in the prologue than the epilogue?

by | Apr 2, 2015 | Uncategorized

“I love it when a plan comes together.” Smiles Hannibal, cigar wedged between teeth, leather-gloved hand showing a thumbs-up. But was that plan ALL yours, John ‘Hannibal’ Smith? Steve Jobs used to stand up on stage, bowing to the public; delighted about the emergence...

A day in the life of me – Alix King, Copywriter.

by | Mar 16, 2015 | Uncategorized

And so begins my day… My day starts early with a breakfast meeting at Cafe Boscanova, walkable from my office (in my house). Not only did I meet with one of my favourite ex-colleagues, client and friend Adie who has recently started his own business, conversion...