Content is everything.

Content is everything.

Content is everything. My dad was a man of few words. One year my stepmother left him in charge of sending me a birthday card. In it was a £20 note and just the words: "includes birthday present." No names, no sentiment, no kisses. I recognised his writing. It still...

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Stand the f*ck out.

Stand the f*ck out.

STAND THE F*CK OUT. I love a bold spoken brand that owns their tone of voice. Il Makiage, a New York-founded make-up company, launched in the UK last year. I ordered a concealer from them. Why? I was taken in by their instagram advertising. Their imagery, messaging...

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“I don’t do videos”

“I don’t do videos”

Why don't I do videos?...I think my voice is too high-pitched and a bit plummy - like i'm auditioning for the next series of The Crown. BUT there's always an exception. In my case, it's for a cause that's close to my heart. I have volunteered as the PR and...

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“Which type of journalist are you?”

“Which type of journalist are you?”

I've been asked this a lot, especially at the moment... Now I KNOW my followers probably know the different types of journalist out there, but just for a laugh (and gives me a chance to write) here's a quick guide - and a guide to which types of journalism I do......

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Does everyone have a career catalyst?

With the latest release of the A level results, it reminded me of how nervous I was when I received mine, worried that if I didn’t choose the correct path at university, then I would be ‘stuck’ with that career, and could never change. Looking back at my career history, I realise that change is […]

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Experience UX

A User Experience (UX) agency specialising in User Experience research, owner Damian had interviewed those working in UX across many industries. I was asked to work from a transcript and to write up the interviews for publishing on the website. I love delving into as subject that I am not familiar with. Read a UX […]

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A countryside retreat…

Sometimes I write articles and for one reason or another they don’t get used. I enjoyed researching for this one and would love to go there…anyone want to take me?? Welcome to Soho Farmhouse, the new Oxfordshire retreat from the Soho House group. Settled within 100 acres of Oxfordshire countryside, Soho Farmhouse features accommodation of […]

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“I don’t think any of this digital stuff affects me.”

…That’s what my mum said in the queue to eat at Marks and Spencer’s café. We ordered some soup, and were given a square black plastic pad with a number on it. We sat down with our sparkling elderflower water and waited for our food. Just as mum started saying, “How will they know where […]

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Change the workplace – we can do it together!

WHAT IS the ALL ABOUT PEOPLE event? A unique workplace event where everyone is welcome… BE A PART OF two days immersing yourself in ideas, experiences, conversations and inspiration. On what? Building amazing organisations around the right people, in the right places, doing the right things. Bringing together people who are passionate about creating better, […]

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Content with your lunch? Check out this new content from Lunch’d

Food and Content. Have you heard of Lunch’d? It’s a super stylish healthy lunch delivery service, satisfying the hungry workers of Bournemouth and the surrounding areas. The man behind the idea? Self-confessed foodie, Oli Perron. But what is he doing with content? He’s getting on the Mark Masters’-penned Content Revolution ™ bandwagon, and I wanted to […]

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Content workshop part two: Building your audience.

What is content? I introduce myself, and my profession, in a variety of ways. I am a journalist. I am a copywriter. I often describe myself as a content writer – mainly because some don’t know what a copywriter is, and also because a ‘content writer’ covers a lot of the many different services that […]

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When interviews exceed your expectations…

It’s no secret that print journalism is my first love. It’s seeking out the story, pinning down that sought-after story and then holding the finished publication, fresh from the printers in your hands, smelling the pages and seeing your name next to something that makes you proud. I love to interview people. People from all […]

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Recent Posts

Content is everything.

Content is everything.

Content is everything. My dad was a man of few words. One year my stepmother left him in charge of sending me a birthday card. In it was a £20 note and just the words: "includes birthday present." No names, no sentiment, no kisses. I recognised his writing. It still...

read more
Stand the f*ck out.

Stand the f*ck out.

STAND THE F*CK OUT. I love a bold spoken brand that owns their tone of voice. Il Makiage, a New York-founded make-up company, launched in the UK last year. I ordered a concealer from them. Why? I was taken in by their instagram advertising. Their imagery, messaging...

read more