Content is everything.

Content is everything.

Content is everything. My dad was a man of few words. One year my stepmother left him in charge of sending me a birthday card. In it was a £20 note and just the words: “includes birthday present.” No names, no sentiment, no kisses. I recognised his...
Stand the f*ck out.

Stand the f*ck out.

STAND THE F*CK OUT. I love a bold spoken brand that owns their tone of voice. Il Makiage, a New York-founded make-up company, launched in the UK last year. I ordered a concealer from them. Why? I was taken in by their instagram advertising. Their imagery, messaging...