Content is everything. My dad was a man of few words. One year my stepmother left him in charge of sending me a birthday card. In it was a £20 note and just the words: “includes birthday present.” No names, no sentiment, no kisses. I recognised his...
STAND THE F*CK OUT. I love a bold spoken brand that owns their tone of voice. Il Makiage, a New York-founded make-up company, launched in the UK last year. I ordered a concealer from them. Why? I was taken in by their instagram advertising. Their imagery, messaging...
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