What is a copywriter?
Copywriting is ‘the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea.’
Don’t confuse this with copyright: giving the owner exclusive rights to something. That’s patents.
Copywriters are experts in using words to make you money.
Why do you need a copywriter?
Time is money – let the copywriter do the hard work for you. It isn’t just writing – copywriting involves research, grammatical knowledge, tone of voice…and that’s just for starters!
Copywriting takes study, hard work and commitment. Keeping up with industry updates, new technology and changes in marketing, copywriters create good copy that brings good return and has an extraordinary impact on your business.
With new eyes and a new look on the product, they are invaluable members of your team.
SEO Content Writer
Proofreading and Editing
It’s such an important tool! I can write for your platforms.
Through thorough research and perfectly placed content, I can help select the key social ingredients to devise a plan to increase your brand awareness.
Newspapers, magazines, interviews – leave ‘em with me!
Be it a magazine, newspaper or your own website and/or social media site, you can be safe in the knowledge that I can write an intelligent, witty article for your brand.
Why pick me?* (My career in a nutshell)
My career in a paragraph? Ooh good challenge. First – Journalism degree.
Then a freelance writer for lads’ mags FHM and Loaded. Great fun!
Then I went back-packing. (hold on, it gets better). Back to London, few various positions (one was at Net-a-Porter; great insight into the world of fashion that I had no place in).
Next – thought i’d study for a law degree. (proper hard work, that).
A turn at media giant IMG, writing intellectual property legal copy and telling Russian websites that they couldn’t knock-off content from our biggest client, Wimbledon.
Then off to the sunny isle of Bermuda to be a media reporter for a criminal barrister. Think ‘Death in Paradise’ but with more rum.
When I hit the UK again I started copywriting for agencies. Loved it, but I wanted to blow my own trumpet so went freelance again.
Yes my CV is eclectic – but I can write about boobs and bums for a client one day, then a serious legal-y white paper document the next. Tone of voice I can do – From 12 year old techies who love gaming, to middle-aged men in Lycra, ladies who love to lunch and retired Law partners.
I get it. I can immerse myself in every subject you throw at me and I’ll research the life out of it.
Experience is everything, and I have a whole load of that.
Or, put simply…Experienced Freelance Copywriter and journalist.
*Do you need more convincing?
I have been approached for my writing help by several different individuals, companies and groups. I enjoy the challenge of a writing ‘problem’ and am confident that I can get my teeth into any writing test!
Read what others say about me…
Alix is a wonderfully talented writer who has helped me on numerous projects. She has a power with words, huge depth of knowledge and she’s incredibly dedicated to researching her subject. Above all, her attention to detail and grammar is unbelievable. I’m almost worried about her finding an error in this recommendation. Fingers cross. Speak to Alix about content and copy. Always!
From the corporate boilerplate to the informal editorial — Alix spins any sentence with deft skill, pulling words from an abundant lexicon. While always, at the heart of it the most thoroughly entertaining character to talk to. She’s lived a hell of a life, something that clearly adds that unique flavour to what she writes.
I must say I don’t tend to outsource our work, but from the get go you had so much enthusiasm and commitment that you put me at ease and it worked brilliantly.
I also have to note that the research you carried out prior to commencing the project goes to show how important every job is to you. No doubt we will be calling upon your services in the future.
Alix is a great writer. Actually she is exceptional. A fab person who really takes the time to understand the brief and audience. Then sets to it with an expectations flair.
My only worry writing this recommendation is that I am the worlds worst writer and I am sure she will pull my up on my use of grammar and spelling because I have no clue. Another reason why I like working with Alix. Oh and in addition to all of the above I prefer her way of spelling Alix. It’s rather cool.
Ps: Alix also now writes for my clients and they are chuffed!
Let’s have a chat…
I’m based on the South Coast, and have clients locally, in London, Nottingham, Edinburgh and beyond. I’d love to have a coffee and natter in person, but that would cost a lot in travel! Luckily, we can Zoom, Skype, Whattsap, text, speak on an actual telephone (!) or just jot down your thoughts and requirements in an email and we’ll go through them.
Other Forms of Contact
Content is everything. My dad was a man of few words. One year my stepmother left him in charge of sending me a birthday card. In it was a £20 note and just the words: "includes birthday present." No names, no sentiment, no kisses. I recognised his writing. It still...
STAND THE F*CK OUT. I love a bold spoken brand that owns their tone of voice. Il Makiage, a New York-founded make-up company, launched in the UK last year. I ordered a concealer from them. Why? I was taken in by their instagram advertising. Their imagery, messaging...