Content is everything.

Content is everything.

by | Apr 15, 2021 | Uncategorized

Content is everything. My dad was a man of few words. One year my stepmother left him in charge of sending me a birthday card. In it was a £20 note and just the words: “includes birthday present.” No names, no sentiment, no kisses. I recognised his...
Stand the f*ck out.

Stand the f*ck out.

by | Apr 13, 2021 | Uncategorized

STAND THE F*CK OUT. I love a bold spoken brand that owns their tone of voice. Il Makiage, a New York-founded make-up company, launched in the UK last year. I ordered a concealer from them. Why? I was taken in by their instagram advertising. Their imagery, messaging...
“I don’t do videos”

“I don’t do videos”

by | Oct 19, 2020 | Uncategorized

Why don’t I do videos?…I think my voice is too high-pitched and a bit plummy – like i’m auditioning for the next series of The Crown. BUT there’s always an exception. In my case, it’s for a cause that’s close to my heart. I...
“Which type of journalist are you?”

“Which type of journalist are you?”

by | Sep 3, 2020 | Uncategorized

I’ve been asked this a lot, especially at the moment… Now I KNOW my followers probably know the different types of journalist out there, but just for a laugh (and gives me a chance to write) here’s a quick guide – and a guide to which types of...