Do you need to go to a ‘Content Workshop’?

After immersing myself in MM’s book ‘The Content Revolution’, and nodding to myself more than one of those parcel shelf dogs, I felt that I really needed to know if there were others out there that thought the same about content – and hell! Did they too want to do something about it? The perfect […]

read more

Content is king.

I recently delved into Mark Masters’ world of content, and boy was I happy I did. As a writer, I’m biased when it comes to the subject of content writing. Of course I think it’s important, and of course I believe content is of the utmost importance when standing out from the crowd – I […]

read more

Is it better to be in the prologue than the epilogue?

“I love it when a plan comes together.” Smiles Hannibal, cigar wedged between teeth, leather-gloved hand showing a thumbs-up. But was that plan ALL yours, John ‘Hannibal’ Smith? Steve Jobs used to stand up on stage, bowing to the public; delighted about the emergence of the new iPhone. But did he thank all the developers, […]

read more

A day in the life of me – Alix King, Copywriter.

And so begins my day… My day starts early with a breakfast meeting at Cafe Boscanova, walkable from my office (in my house). Not only did I meet with one of my favourite ex-colleagues, client and friend Adie who has recently started his own business, conversion rate optimisation (CRO) for businesses (www.conversionanarium.com), we were also […]

read more

I fell at his feet…

This year i entered the Mogford Prize. In conjunction with the Oxford Literary Festival and the Financial Times, the brief is to write a short piece, either fact or fiction, as long as it has something to do with food and/or drink. Sadly, i didn’t win. There were over 400 applicants! Here is my story […]

read more

Random acts of kindness month. But daily.

I keep hearing people talk about ‘random acts of kindness week’ or ‘random acts of kindness month’. What’s wrong with daily? Those close to me will know that I try to do something daily for a complete stranger that helps them in some way, maybe that makes them smile or even makes their daily life […]

read more

Front room dining at The Tickled Pig.

  The Tickled Pig nestles among pretty houses and boutiques in the beautiful town of Wimborne. Bursting with character, husband and wife owners Jeremy and Niki go to extraordinary lengths to ensure that every element of their monthly menus has been grown or reared themselves; if not, sourced from local Dorset suppliers who share their […]

read more

Is copywriting the same as copyright?

Copywriting. That’s law isn’t it? No…. Recently I was asked to go and be a guest speaker at a college for some budding young business entrepreneurs. I was chuffed and, having had to ‘start my career again’ after being involved in a serious road accident while working abroad, I was ready and excited to tell […]

read more

Fancy some snow? Go off-piste and ski.

  As many cram themselves into the extremely well-known European ski resorts, paying rocketing prices for the privilege, avoid the crowds and go further afield to explore these (almost) secret ski resorts for some space in the snow. Las Leñas, Argentina Located 750 miles from Buenos Aires, on the border of Chile and nestled among […]

read more

Staying In Style.

  Whether a whistle-stop tour of London or a week-long stay in the capital, knowing where to rest your head is knowledge that is worth its weight in gold. In 2013, the Forbes Travel Guide announced its expansion into Europe, bringing with it their long-established Star Rating programme to London for the first time. Reserve […]

read more

01

My Services

03

Recent Posts

“I don’t do videos”

“I don’t do videos”

Why don't I do videos?...I think my voice is too high-pitched and a bit plummy - like i'm auditioning for the next series of The Crown. BUT there's always an exception. In my case, it's for a cause that's close to my heart. I have volunteered as the PR and...

read more
“Which type of journalist are you?”

“Which type of journalist are you?”

I've been asked this a lot, especially at the moment... Now I KNOW my followers probably know the different types of journalist out there, but just for a laugh (and gives me a chance to write) here's a quick guide - and a guide to which types of journalism I do......

read more