Content workshop part two: Building your audience.

What is content? I introduce myself, and my profession, in a variety of ways. I am a journalist. I am a copywriter. I often describe myself as a content writer – mainly because some don’t know what a copywriter is, and also because a ‘content writer’ covers a lot of...

When interviews exceed your expectations…

It’s no secret that print journalism is my first love. It’s seeking out the story, pinning down that sought-after story and then holding the finished publication, fresh from the printers in your hands, smelling the pages and seeing your name next to...

Do you need to go to a ‘Content Workshop’?

After immersing myself in MM’s book ‘The Content Revolution’, and nodding to myself more than one of those parcel shelf dogs, I felt that I really needed to know if there were others out there that thought the same about content – and hell! Did they too want to...

Content is king.

I recently delved into Mark Masters’ world of content, and boy was I happy I did. As a writer, I’m biased when it comes to the subject of content writing. Of course I think it’s important, and of course I believe content is of the utmost importance when standing out...