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Just how important is writing?
Copywriting – what is it?? Wikipedia (the bible) says ‘Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea.’ copy – text – for the promotion of any business, may not seem that important. These are some of the biggest reasons why copywriters are needed: 1. […]
Summer sadness?
Well hold on a minute – summer is finally here! Socks are being discarded, car heaters are turned off (how does the air con work again please?) and cosy nights in with a DVD are making way for drinks in the last of the evening sun. But still there seems to be a hint of sadness […]
